Harvard by any other name would perhaps thrive as well, but some uses of Harvard's name by others may not always promote the purposes of the University. All members of the University and the institution as a whole benefit when its name is well used, and suffer when it is ill used. The University takes a legitimate interest in the use of its name and insignia for at least three reasons:
The University and its members have a responsibility to ensure that any implied association with the University is accurate.
Guidelines For Responding To Requests From Third Parties For Endorsements
Issued by the Office of the Provost, August 1998
Under the "Policy on the Use of Harvard Names and Insignias", advance, written permission must be obtained from the Provost for any "fundraising, advertising or promotional effort for any entity other than Harvard University or one or more of its Schools or other units." An increasing number of requests for promotional materials or endorsements are coming in from outside vendors with whom departments or units at...
These Guidelines provide instruction on how Harvard’s trademarks (names and insignias) are to be used in domain names, websites, social media sites and other electronic contexts in accordance with the Policy on the Use of Harvard Names and Insignias.
The approved name of a Harvard School, unit, or activity must be used as the primary representation...
These guidelines apply to all Harvard departments, units, and officially recognized organizations (Clubs, Shared Interest Groups (SIGs), student groups, etc.) wishing to create a new shield design or logo (“new logo”).
1. Permission for the creation of a new logo must first be obtained from the appropriate authorities to whom the Harvard department, unit, or organization reports. In the case of Clubs, SIGs or other officially recognized alumni organizations, permission should be obtained from the Harvard Alumni...
Use of Harvard's name or image in labeling alcoholic beverages is not allowed, even if the beverage is to be used as a gift or served only at Harvard functions. The 1999 statement detailing the rationale appears below.
Use of Harvard's Name and Alcoholic Beverages
Issued by the Office of the Provost, January 1999
Recently, there have been several internal requests to apply the Harvard name and related images to bottles containing alcoholic beverages. In some cases, the request involved...
Issued by the Harvard Trademark Program: September 2015
These guidelines are based on the University’s policy on The Use of Harvard Names and Insignias and apply to all affiliates of Harvard and its schools and units, including faculty, staff, students, and other classes of affiliates such as fellows, lecturers, visiting scholars, etc.
1. Business cards are reserved for affiliates of Harvard who have current, active appointments or comparable relationships with the University through a Harvard school or unit.
Please refer to the full policy and guidelines for more detailed information.
1. Why a "use of name" policy? Why do I need permission to use the term 'Harvard' in the naming of my activity?
"Harvard University" is one of the most widely known and respected trademarks of any kind. The commercial fruits of this fortunate reputation are largely attributable to the contributions of many generations of faculty, students and staff, and therefore should be allocated for the benefit of the University as a whole. All members of the...